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3 Problems With Diet “wisdom” - & What To Do About It!
Would you like to lose weight? Have you lost weight and gained it back?
If you’re like most Americans today, the answer to that is a screaming, frustrated, “YES!” Let’s cut to the chase.
You gained your weight back for one of two reasons:
1.You (and EVERYONE else!) is a “weak-willed failure”. Or…
2.The diet “experts” from whom you sought help failed to adequately train you.
According to the National Institutes of Health (NIH), ninety-five percent of all weight that is lost is regained in the first five years following the weight loss. This is clearly an industry problem, NOT a customer problem! Imagine a headline in tomorrow’s Wall Street Journal that read, “95% Of All Airline Flights Fail to Reach Their Intended Destination”. Not one customer would feel responsible for his or her failure to reach the desired destination! This would CLEARLY be an airline industry problem. Similarly, a ninety-five percent weight regain at five year follow-up is CLEARLY a diet industry problem!
There are three major problems with the conventional approach to diet and weight loss.
1.Weight loss is sold and defined as success. I say, “If weight loss was the cure for weight problems, we would have an epidemic of thin people not fat people!” Weight loss is like having a baby. No one would argue that there is anything easy about having a baby. As difficult as having a baby is, any parent will argue that pregnancy and delivery is the easy part. Weight management services should be marketed as weight control services, NOT weight loss services, and this perspective should be introduced in the marketing phase and built upon in the treatment phase.
2.Diets, and almost all nutrition professionals assume that all overweight people are overweight for the same
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Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
People Work Together Online To Fix Health
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
People Work Together Online To Fix Health
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
Rating Calorie Counters: Truth Squad
Documenting your diet is known to aid weight loss. Studies have shown that food diaries help people lose twice as much weight as they would have had they not kept track of what they ate. And online calorie
Sid Craig, co-founder of Jenny Craig, dead at 76
Craig, the co-founder of Jenny Craig Inc., who along with his wife built one of the most successful weight loss companies in the world, has died. He was 76. Sid Craig died Monday in San Diego following a long illness, the company said. Craig and his
A new study in the New England Journal of Medicine suggests dieting alone will not result in significant weight loss in the long term
There are many theories about weight loss, many of them conflicting, so it's difficult to know how much value we should place on this finding. What's troubling, however, is the all-too-familiar reaction to the study: If
Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
Talk of chief's health weighs on Apple's share price
wake of his cancer surgery. Medical descriptions of the surgery state that in some cases it leads to weight loss and low energy. Analysts were divided over how much of a role the talk about Jobs' health played in Tuesday's decline in Apple's stock. After
Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
Apple jumps 2% after report says Jobs cancer-free
of Apple's board that he is dealing with nutritional problems after his cancer surgery, which can lead to weight loss in some cases, the newspaper said. Mr. Jobs had a surgical procedure this year to address a problem that contributed to weight loss, the
Why we diet
There are many theories about weight loss, many of them conflicting, so it's difficult to know how much value we should place on this finding. What's troubling, however, is the all-too-familiar reaction to the study: If
Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
Steve Jobs is 'cancer-free'
years after undergoing surgery to treat a rare form of pancreatic cancer. Jobs told associates that his recent weight loss is due to nutritional problems resulting from the surgery, The New York Times reports. The paper adds that he went under the knife
Detox diets can cause brain damage, warn doctors
not prevent permanent brain injury.'Diets such as these are in no way a safe or recommended method of weight loss, and should be avoided at all costs,' the Daily Express quoted dietician Nigel Denby, as saying'They simply send the body into starvation
'Hypermilers' coast to save gas
if there isn't such equipment already on your dashboard.'It's just like somebody stepping on a scale when they're dieting,' Corr said. 'If you can see what's happening, you can be aware of when the problem is occurring.'Del Prado, who doesn't have such a
Weight-Loss Business Co-Founder Sid Craig Dies
at the age of 76, the Carlsbad-based company said July 22.The Canadian-born Craig and his wife launched the weight loss firm in Melbourne, Australia, after the entrepreneurs sold an earlier version of the business in 1982.When the company was sold in
Apple jumps 2% after report says Jobs cancer-free
of Apple's board that he is dealing with nutritional problems after his cancer surgery, which can lead to weight loss in some cases, the newspaper said. Mr. Jobs had a surgical procedure this year to address a problem that contributed to weight loss, the
Use your noodle
says their secret is avoiding the empty calories of sugary, nutrient-free foods. Holford says: 'The latest research into weight loss shows that calorie-controlled, low-fat diets are less effective than low glycemic load diets, which is exactly what a
Sites Help Athletes Flex Community Muscles
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
The 'Knife Diet': anti-fat surgery booms
pressure and diabetes. Nine out of 10 patients are women who, having failed to reduce their weight through dieting and weight-loss clubs, turn to surgery to 'cure' their excessive fat problems. But Kath Sharman, who works as a weight-management therapist
Sid Craig, co-founder of Jenny Craig, dead at 76
Craig, the co-founder of Jenny Craig Inc., who along with his wife built one of the most successful weight loss companies in the world, has died. He was 76. Sid Craig died Monday in San Diego following a long illness, the company said. Craig and his
Conjecture About Jobs' Health Weighs Down Apple Stock
New York Times reported Tuesday. Medical descriptions of the surgery state that in some cases it leads to weight loss and low energy. No hard rules guide how companies handle health issues of their executives. But corporate governance experts say
People Work Together Online To Fix Health
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
More On Steve's Health
earlier in the year underwent an unspecified surgical procedure to address a problem that has been causing his weight loss. Markoff further reports that Jobs had been running a fever in the week leading up to his appearance at the Worldwide Developers
People Work Together Online To Fix Health
makers of the site wanted a place where real people could engage with others on issues such as weight loss, managing diabetes and getting more sleep.A survey conducted by Livestrong found that 86 percent of Americans have thought about making lifestyle
reason. Consequently, OVER-SIMPLIFIED weight loss (not weight control) services are offered in a one-size fits-all fashion. Services are NOT tailored to the causal issues related to, and the needs of, each individual!
3.The psychology of weight loss - critical psychological difficulties - many of which are created by conventional diet “wisdom”, are not understood, acknowledged or addressed in treatment. Weight loss counseling is substandard by nature. For instance, conventional diet “wisdom” holds that one should be on a “diet”. Consumption of a piece of pizza is defined as “breaking the diet” and a “failure. If one “fails”, that makes that person a “failure”. If one is “a failure”, isn’t he/she doomed? Further, “stress eating” and “compulsive eating”, family or origin issues, and body size issues, among a host of other critically important psychological issues and dynamics, are rarely addressed.
In summary, the diet industry has failed miserably to deliver results of any lasting value – results that consumers of weight control services are paying for and entitled to. What is desperately needed is a forward thinking, cutting edge approach that understands the limited value of weight loss, and focuses on providing patrons what the REALLY want:
·Weight control for life…
·With a relative degree of ease…
·While they live and participate in the real world!
Gary Avignon, a psychotherapist of almost 20 years, specializes with food, nutrition and weight issues. He is the author of a revolutionary new book, Weight Wizardry 101: Introduction to The Psychology of Successful Weight Control. YOU can nab Chapter One, “The Single Biggest Secret That Causes Diet Failure”, for *FR*EE* for a limited time at http://www.theweightwizard.com.
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